Cariboo Chilcotin Coast Tourism (CCCT) is inviting submissions of possible new logos for the association, with an emphasis on local youth and artists.
CCCT’s tagline is “Land Without Limits,” and CEO Amy Thacker says that she hopes submissions can capture the unique and diverse nature of the region. The association is looking for proposed new logos that reflect the incredible range of tourism experiences and cultures the area covered by CCCT has to offer.
“We’re really hoping to see local youth and artists come forward with logos that reflect their vision of what the region is all about,” explains Thacker. “It’s a lot to capture — everything from the rugged coast to the historic Gold Rush Trail to the incredible outdoor opportunities — so we’re excited to see proposed logos.
“The winning entry has the potential to change how the organization identifies itself in the region and to visitors from around the world.”
The contest is open until Jan. 30, 2025, and the winner will be selected by a panel of judges who will score the entries based on creativity, alignment with the CCCT brand, marketability, and technical quality. Once a winner is chosen, CCCT will explore the possibility of adopting the logo.
Anyone interested in submitting their vision can find the contest details and rules on the CCCT website at https://bit.ly/3P7DfZQ. The creator of the wining logo will receive a MacBook Pro M3 valued at more than $4,000.
The contest is open to Canadian residents outside Quebec. Minors must have the approval of their parent or guardian, and eligible participants may submit up to two entries.
Cariboo Chilcotin Coast Tourism stretches from the Rocky and Cariboo Mountains in the east to the Great Bear Rainforest on the Pacific coast. The association is a non-profit organization that leads tourism development and marketing in the region.
It covers an area of approximately 117,500 sq km, which is more than 12 per cent of the province’s land mass. It includes 15,000 km of coastline, 8,000 lakes, and 17,000 km of rivers and streams. It’s home to B.C.’s highest peak (Mt. Waddington), Canada’s third-highest waterfall (Hunlen Falls), the world-famous Bowron Lakes canoe circuit, what’s thought to be the province’s oldest ranch (the Alkali Ranch, established in 1861), and the Barkerville Historic Town and Park, which is the largest living-history museum in western North America.
“We really are hoping to have a lot of local ideas and entries to this contest,” says Shannon Lansdowne, chair of the CCCT board. “We want to know how communities see the Cariboo Chilcotin Coast and everything it offers to visitors.”
