A Sea of Bloom is the latest Sooke business to be highlighted by the district in its Shop Sooke First campaign that aims to bolster local business.
“I think it's great the district is doing the Shop Sooke First campaign,” said Karen Stones, the owner of the small flower and gift shop that’s operated since 2008.
“I appreciate the exposure for sure, hopefully it brings awareness to our local shops. I quite often get people walking in the door saying they had no idea we had a flower shop in Sooke.”
Stones' journey as a florist dates back 24 years to her days selling cut flowers at the Sooke Country and Metchosin farmers markets. Now the seed she planted all those years ago has grown to include more than just flowers.
“Our shop is a full-functioning flower shop with flowers for all occasions, but it has also evolved into a large gift boutique featuring over 80 local, B.C., and Canadian products,” says Stones.
“Customers often tell us, ‘A shop full of beautiful things.’ That’s what we strive for – to offer something unique that brings joy to people’s lives.”
But Stone says that over the last year things have slowed down. “People have definitely been talking about how life is so expensive now, food, gas, hydro – that has put a damper on spending in little shops like mine.”
Since A Sea of Bloom was featured by the district March 7, Stones hasn’t seen a major increase in traffic yet, but she knows her customers are thinking about her. “Lots of ongoing conversations with customers in regard to the world news and how this may affect small businesses like mine,” she says.
Stones knows that more people are trying to shop local and is grateful that she already carries a large amount of local products.
“I am lucky in my store as I would say 80-85 per cent of my products are local from Sooke, Salt Spring Island, B.C. and Canadian made,” Stones said.
“For my flowers and plants, the same about 80-85 per cent are local, Vancouver Island, or B.C. grown. The other percent I may see some raised prices as they come from California.”
Sooke residents may have become aware of Stones' shop through her husband, who is known to dress in costume and wave at passersby outside the store on holidays.
“At first, a few people thought it was a bit crazy,” she told the district in their profile of her business.
“But most people love it and look forward to seeing Francis out there. It brings cheer to our community.”
Stones has designed floral arrangements for Sooke Harbour House, and in 2010 her work was recognized with the Best Bridal bouquet in B.C. at the B.C. Wedding Awards. But for the district her commitment to community was an especially important highlight.
“Karen’s commitment to the Sooke community extends beyond her shop. She regularly donates products and advertises in local event programs, supporting artists, local businesses, and community initiatives,” the district stated in their release.
“Her dedication has earned A Sea of Bloom numerous nominations in the Sooke Business Excellence Awards, reflecting the positive impact she and her shop have had on the community.”
No matter what happens, Stones has already been through a lot and doesn’t plan on quitting anytime soon.
“I have survived the 2008 recession, and COVID. With the current world stress, I will continue doing what I do best and hope that my customers will still support me.”
